How can Your Business Benefit from Using Twitter?

by Jeff Hoffman

Twitter, the social networking site that allows users to post short, 140 character updates on what they’re doing right now, passed a big milestone in July. According to comScore, Twitter passed 50 million unique visitors worldwide in July.

How can your business benefit from using Twitter?

In March 2009 Gartner released a report listing 3 ways enterprises are using Twitter to benefit their company. In summary:

Direct - Using Twitter for marketing, public relations, and customer relations purposes. JetBlue offers Twitter-based customer service (they even provide the names of the customer support employees currently working).
Indirect - Letting employees use Twitter to enhance their own personal reputations; as the company’s reputation is also enhanced by proxy. This list of Forrester analysts on Twitter offers a great example.
Inbound signaling- Tuning into Twitter conversations to get early warnings of problems, collect feedback on product issues or ideas, or monitor the competition.

How can your organization automate the monitoring of inbound signals on Twitter to?

Mitigate information leaks (and other potential brand liabilities)
Spot opportunities to engage consumers
Derive brand sentiment (or other intelligence) over time from what might otherwise be an information overload

With Connotate’s Twitter Search Agent – live sample Twitter Agents we have running on the swine flu, the Beige Book, and Obama’s health care plan can be seen below — keeping on top of Twitter is easy.

Multiple Twitter Search Agents can be created, each with their own search term, to keep your content segmented by topic; or use multiple search terms for a single Twitter Search Agent to combine your deliveries into a single view. Have agent results delivered to your email or to the Connotate Portal. Want to try creating Twitter Agent(s) for yourself? Try out a free 2-week trial of Connotate’s On-Demand Library Beta.

There are plenty of strategies for approaching Twitter. Signing up for a free trial of Connotate’s Twitter Search Agent is a great way to dip your toes into the water.

To sign up for Connotate’s free ODL trial visit our sign up page here.

This entry was posted on Tuesday, September 15th, 2009 at 9:40 am and is filed under General, Intelligent Agent Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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How can Your Business Benefit from Using Twitter?

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