While value is the key word in this economy, consumers are thinking about more than functionality when buying big-ticket items such as electronics or kitchen appliances. They’re also thinking about aesthetics, energy efficiency, brand, delivery, price and reviews (consumer and analyst).

Consumers are most likely to shop across a variety of channels for durable, big-ticket items such as major appliances¹. By shopping in-store the consumer sees the item and gains valuable, time-saving knowledge. But let’s face it, consumers are surfing the web, checking online marketplaces, retail sites, price comparison sites and consumer reports to help them make an educated decision before they hand over their credit card. A major advantage of shopping with Search, Aggregation and Syndication (SAS), online marketplaces, retailers, or other content aggregators is the ability to quickly (price) comparison shop and read consumer and analyst reviews.

A Better, More Complete Experience

How can an automated web monitoring, collection and delivery process create a better customer experience and increase transactions for SAS, online marketplaces, retailers, or other content aggregators? Automating web monitoring, collection and delivery processes using intelligent Software Agents:

Benefits More Than Just Your Customers
Automating web collection and monitoring processes not only benefits your customer and their buying experience, it also benefits your business. Think about it, automation will increase employee productivity as resources can be shifted to more important business functions (versus manual data collection or programming).

If you’re a Search, Aggregation and Syndication, online marketplace, retailer, or content aggregator thinking about ways to improve your current offering, reduce production costs, or create new products, you owe it to yourself to learn more about the Connotate solution.

1. Retail Multichannel IT Road Map, Forrester, July 23, 2008, George Lawrie

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The iPad is anticipated to provide a simple and convenient experience for consumers seeking high-value digital content. Already, Apple has designed an app for delivering books via the iPad (called iBookstore), but will they be able to compete with the Kindle or Netbook that’s already out there? If you own one of those other e-book readers, are you really going to put out another $500 for yet another cool tech device that serves the same function? I’m not so sure.

Publishers, Get Your Paintbrush, the Canvas is in Front of You

I believe the real opportunity may lie with the news and magazine publishers. The New York Times presentation of their news on the iPad looked pretty impressive. It had a nice layout, nice flow. Now that Apple – who has a pretty loyal following (more than 20% of Americans own at least one Apple product) — has created a canvas, it’s time for innovative publishers to start building their apps. A much larger canvas than was available via the iPhone and iPod, now might be the time for publishers to consider an alternate business model that may help and even speed the transition of consumers’ willingness to pay for digital content.

Many Limitations… Exercise Some Caution

I want to be fair here so let’s consider a few limitations of the iPad. Publishers are going to need to provide non-Flash versions of their content that consumers are willing to pay for.

There’s no browser choice. So make sure you build your iPad app with Safari in mind!

The iPad is truly a managed device so anything and everything that appears on it will be a direct choice/preference of the owner. Your iPad app will need to be something special. As mentioned in the Fox Business interview with Outsell’s Ned May the other day, the iPad is like a coffee table book. To me, it has the potential to be a coffee table book on steroids.

No More Magazine and Newspaper Clutter… Just One Device (Well, Maybe)

As I look at the pile of magazines and scattered newspaper sections sitting on my coffee table, the iPad may offer an attractive alternative. Rather than paying for my current subscriptions, I can just read these magazines and newspaper articles on my iPad. No more recycle bins overflowing from the page-worn periodicals I’ve read over the past few weeks!

But wait, I haven’t placed an order for my iPad yet… My newspaper and magazine publishers haven’t built their apps yet… Guess I’ll just have to deal with the paper clutter a little while longer.

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The recent news about Xerox partnering with On Demand Books so that self-published pieces and public titles that are no longer available in the stores can be printed “on demand” via the Espresso Book Machine kiosk is very exciting. We’ve certainly come a step forward in our thinking (and technologies) if you can stroll over to a kiosk, search for the title of a book and push the print button to secure your own bound copy!

But wait, why aren’t we bringing this concept even another step forward? If we have the data, why aren’t we letting the consumer walk up to the kiosk and select specific chapters to combine and print. You might think that’s a silly idea but in the world of textbooks and offering a unique curriculum, this might be the perfect way to offer a well-rounded course of study.

On Demand Should Include Personalization

Imagine, you walk up to the kiosk, refer to your syllabus and select chapter 3 from one textbook, chapters 6 and 7 from another textbook and so on. Once you’ve selected all the chapters you need to fulfill the reading and study outline for your course, you hit the print button and voila, a custom textbook is printed for you. Perhaps the syllabus also includes supplementary materials like industry reports and/or expert articles that can be selected and printed as an appendix. I’m pretty sure that McGraw Hill’s Higher Education division offers something like this already but, the textbooks are pre-designed by the professor so it’s already “assembled” per se once the student gets to the kiosk or online order form. There doesn’t seem to be any personalization element for the student.

Is it a Leap of Faith or Just a Matter of Rolling up Our Sleeves and Getting it Done?

Perhaps publishers are toying with this idea today but just haven’t taken the full leap of faith. If you have the materials already in a digital format, have the content in a repository, or have access to the materials via the web, this can indeed be done today.

And when the student pushes the order button, why do we have to print the book? Let’s push it to their Netbook, their Kindle or the soon to be available, iPad.

Perhaps this is something you’d like to build? To offer to universities? Let us help you explore the possibility.