While value is the key word in this economy, consumers are thinking about more than functionality when buying big-ticket items such as electronics or kitchen appliances. They’re also thinking about aesthetics, energy efficiency, brand, delivery, price and reviews (consumer and analyst).
Consumers are most likely to shop across a variety of channels for durable, big-ticket items such as major appliances1. By shopping in-store the consumer sees the item and gains valuable, time-saving knowledge. But let’s face it, consumers are surfing the web, checking online marketplaces, retail sites, price comparison sites and consumer reports to help them make an educated decision before they hand over their credit card. A major advantage of shopping with Search, Aggregation and Syndication (SAS), online marketplaces, retailers, or other content aggregators is the ability to quickly (price) comparison shop and read consumer and analyst reviews.
A Better, More Complete Experience
How can an automated web monitoring, collection and delivery process create a better customer experience and increase transactions for SAS, online marketplaces, retailers, or other content aggregators? Automating web monitoring, collection and delivery processes using intelligent Software Agents:
Increases marketplace “stickiness”, positioning a company as “the” source of information for a product or service.
Increases the quality and completeness of information that you provide by aggregating data from different kinds of sources – aggregated sentiment, pricing, availability and more.
Offers consumers personalized content they’re willing to sign-up for.
Benefits More Than Just Your Customers
Automating web collection and monitoring processes not only benefits your customer and their buying experience, it also benefits your business. Think about it, automation will increase employee productivity as resources can be shifted to more important business functions (versus manual data collection or programming).
If you’re a Search, Aggregation and Syndication, online marketplace, retailer, or content aggregator thinking about ways to improve your current offering, reduce production costs, or create new products, you owe it to yourself to learn more about the Connotate solution.
1. Retail Multichannel IT Road Map, Forrester, July 23, 2008, George Lawrie
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